Vital Consult is thrilled and very proud to be one of the founding members of B Corp Australia, and the first in South Australia. This is the beginning of something big, a vibrant community of socially responsible businesses, working together to lead the way in terms of sound corporate social responsibility, with the ultimate aim being to make Australia a better place for all.
By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business. Today, there is a growing community of more than 1,000 Certified B Corps from 33 countries and over 60 industries working together toward 1 unifying goal: to redefine success in business.
Government and the not-for-profit sector are necessary but insufficient to address society's greatest challenges. Business, the most powerful man-made force on the planet, must create value for society, not just shareholders. Systemic challenges require systemic solutions and the B Corp movement offers a concrete, market-based and scalable solution.
From the very beginning Vital Consult and its managing director, Alison Sentance, has seen the need for business to be focussed on more than just the bottom line. Business can and should drive positive social and environmental changes. One simple example of this that Vital Consult has undertaken in recent months is to look to utilise the banking services of a bank that doesn't support and therefore perpetuate the fossil fuel industry. As a certified B Corp, Vital Consult has undergone a thorough impact assessment and proven its commitment to supporting positive social and environmental change.
B Corporations compete not just to be the best in the world, but to be the best for the world. As a B corporation, we are now part of an inspiring global community of ethical and socially responsible businesses that seek a better way to do business. As a consumer or a service user, the B Corp certification makes it easy to support businesses that in turn support their communities to be better.
If your business is considering becoming B Certified but doesn't know where to start, Vital Consult has the tools and experience necessary to guide you through the process. As the B Corp community grows here in Australia so will an important voice, the voice of the consumer to say: "I want to support businesses that can demonstrate they are having a positive impact on society and the environment." This represents a fundamental shift away from the often damaging focus on profit at all costs.